How do you color your decisions?
Doing the Right Thing
Friends and Foes
Bet on the Want
Apples and Oranges
Threaten to Take It Away
Tips on Working Efficiently from Home
Working from home can be rejuvenating or it can present you with some personal challenges. How have you been doing? For many companies, working remotely or from home presents a new type of reality — one with mixed definitions of benefits. It’s important to reflect on the advantages! Agile workplaces that have taken advantage of this […]
Keep Your Customers Updated
As with most businesses, COVID-19 has affected the way you operate. It is more important now than ever to provide your customers and clients with the most accurate information! One of the first platforms you should prioritize updating is your Google My Business listing. Google My Business serves local communities by helping users find businesses […]
The New Normal and Communicating with your Target Audience
With social distancing, quarantines, and shelter-in-place orders a societal norm for a while, people don’t really have a place to go… except online. Now is a great time to ask yourself: Am I effectively communicating with my target audience? Am I effectively communicating my updated delivery methods to my target audience? Who exactly are they? […]
Local Business Highlight: Dr. Woo’s Diabetes and Endocrine Institute
At the Diabetes and Endocrine Institute, Dr. Woo specializes in the study and treatment of issues with the endocrine system. The endocrine glands secrete hormones throughout the body and can cause several disorders like diabetes issues with the thyroid. Dr. Woo is one of the few endocrinologists in the state of Mississippi who holds numerous certifications […]
Working Remotely? Check Out the Benefits of Harnessing G Suite for Business
Like virtually every other company during these strange times, your friends at Think are working remotely. How are we doing it, you ask? Through one of the most powerful tools in collaboration and productivity — G Suite for business. What is G Suite? G Suite for business serves as an integrated suite of secure, […]
Understanding Search & YouTube Trends
In this post we’ll be covering Google Search and YouTube Trends, and how to use the free tools provided by Google to understand trends across the web. Understanding trends can be valuable for several reasons. Not the least of which is finding those topics people are now (even those they will be) interested in. Match […]
Business Strategy Step 3: Evaluation
Business strategy is more complicated than three simple steps, but you can encapsulate the basic movement of business planning by looking at it in three general phases. Perhaps in the future we will look in deeper detail at some of the specifics in each of the three steps, but for now we will end our […]
Google Authorship Overview
Google’s authorship program, announced in June of 2011, has seen steadily increasing adoption over the past couple years. Basically, authorship markup is used to connect an author, via their Google Plus profile, with content they produce online.
Business Strategy Step 2: Implementation
In this third article of our business strategy series, we look at implementation of a new business strategy for your company. In our last article we explored the development of a formal strategy for your particular business. Once you have all of the details sorted out and the plan is finalized, the next logical step […]
Mississippi Bank, M&F Bank, Gets Lucrative Deal — Think Webstore Celebrates Client Success
Mississippi advertising agency Think Webstore loses bank client after 18 months of success due to a highly lucrative merger. In just 16 months, M&F Bank (FMFC) stock prices rose from $3.07 on October 3, 2011 to $8.45 on February 6, 2013, the day before a merger announcement, outperforming top competitors in their market. Word in the banking community is that M&F Bank went on a “Marketing Blitz” and secured a generous acquisition deal involving a stock transaction of over $140 million.
Business Strategy Step 1: Formulation
Today we return to the theme of Business Strategy, beginning at the beginning – the formulation of a company’s strategy. Without proper preparation, evaluation, and planning, even the best plans and strategies will fall flat. To devise a strategy that will work for your particular business, you must approach the process with as much information […]
Social Media Reality Check
Social media has become such a part of most of our lives that life without it seems a distant memory. It’s tough to imagine that Facebook has only been around since 2004 – that’s just 9 years ago. Interestingly, LinkedIn is slightly older, launched in 2003, making it just 10 years old. Twitter is slightly […]
Business Strategy: An Introduction
After putting together a few blog posts on branding (here and here), we thought it might be helpful to look at the overall picture of Business Strategy. Branding is certainly an element of Business Strategy, but it is only one piece of a much larger and more complex puzzle. Every business needs a strategy in […]
Company Branding and Design
Once you have made the investment to learn about your target audience, the ideas for branding imagery begin to be narrowed down. See our article ‘Business Branding’ http://thinkwebstore.com/business-branding/) for more general information on the branding equation. When the concepts for your company brand begin to become clear, it’s now time to bring in the design […]
Business Branding
Let’s begin with what seems to be a self-evident statement: good branding is of vital importance in the growth and success of your company. Though this statement seems obvious, if you look around at the “branding” of so many companies, there are certain things that have been entirely overlooked or ignored in their branding process. […]
Blogging for Business
What There are so many ways that businesses today can reach out to their audience – television, radio, print, online ads, public space ads, etc. But there’s one type of reach that is growing both in popularity and influence, and also seems to be doing a particularly good job of connecting businesses to potential consumers […]
Online Marketing an Integrated Approach
Today we’re recapping a series of posts centered around online advertising and online marketing. These two are growing in importance, and will continue to shape our business success in 2014. We’ve covered pay per per click (PPC) advertising. Google AdWords PPC advertising. Email marketing for business, and it’s amazingly high return on investment. Online video […]
Online Video Marketing
Online marketing takes many different forms, and knowing which to choose is important. We’ve covered search engine optimization (SEO), pay per click (PPC) advertising, email marketing and native advertising. Today we’re going to cover another very effective form of online marketing: video marketing. Video marketing has many advantages, particularly when it comes to SEO and […]
C Spire Announces Fiber Internet in Mississippi
Today Mississippi-based wireless provider announces it will offer 1 Gbps fiber Internet to nine Mississippi communities including Batesville, Clinton, Corinth, Hattiesburg, Horn Lake, McComb, Quitman, Ridgeland and Starkville. Pricing for this service starts at $80 a month or $140 a month for Fiber Internet and digital TV. If you’re already a C Spire customer you […]
Email Marketing for Business
Our current ‘blog series’ has been about online advertising and marketing. So far we’ve done a brief survey of different forms of online advertising, and then we narrowed the field to look at pay per click (PPC) advertising generally, and Google AdWords specifically. These are only a few of the approaches a business can take […]
Google AdWords PPC Advertising
In the world of Pay Per Click (PPC) advertising, there’s no doubt that Google AdWords is king. Nearly 70% of all search traffic goes through Google, giving them the ideal opportunity to sell ad space on their site and become the leader in PPC. AdWords works on a bidding system, matching up user search terms […]
Pay Per Click Advertising
At the top of new and emerging forms of online advertising lies Pay Per Click (PPC). Most people have probably had some exposure, at minimum, to this topic, which is such a new form of advertising that some industry experts say we’ve barely even scratched the surface of what can be done with PPC. But […]
A Brief Survey of Online Advertising
As the internet marketplace has exploded in popularity and revenue, businesses are gradually moving more and more of their marketing and advertising budgets into online marketing. To effectively use that money, business owners need to understand advertising on the internet – what it is, what it isn’t, what it can and can’t do, and especially […]
Positioning Your Business to Take Advantage of the Semantic Web
As we saw in our last blog post, the internet is moving quickly to personalize data for the end user with the shift toward semantic search. With any new feature, businesses want to position themselves to make good use of technology, and this is no different. Taking advantage of the semantic web for your business […]
