THINK CASE STUDY
Asset Engineering
OUTCOME: Acquired
A logo and visual identity is not a brand. But a bad logo or visual identity can hurt your brand or hold you back.
Sometimes you just need a rebranding.
Rebrand-
We discussed the possibility of rebranding when ASSET first came to us and became a client. But, they were not quite ready. But after building confidence through websites, collateral, and conference setups they finally agreed to depart from the logo they had become emotionally attached to, created at their front desk by a beloved employee.
Big Power Engineering
We embarked on a redesign that screamed big power engineering. The results were real. They became fully recognized in their industry, added business, recruited, and ultimately became very attractive as an acquisition, which happened.
We can’t give you the pretty financial details but, needless to say, the ownership was very happy.
