THINK CASE STUDY
Regenerex Pharma
What do you do when you own an amazing technology and face an attempted hostile takeover?
You recover.
The Company
Regenerex has a patented technology that amazingly heals 95% of chronic wounds in 90 days or less. This is technology that seems like magic for those suffering chronic wounds, that is wounds that are not healing with other treatments, for months or years. These are serious wounds that can be very bad and even lead to amputations.
We considered it an honor to bring this technology back into the healthcare market and eliminate suffering at scale, not just in the United States, but worldwide.
Rebranding...
We embarked on a relaunch of their product under their new name with their new company with a complete rebranding, emphasizing the unique difference they bring to the market. That they heal 95% of chronic wounds in 90 days or less.
With their new branding and messaging operating system, Regenerex was able to raise funds and get their product back on track to helping people heal again.
"Shock and Awe."
Of course, we produced lots of cool things to help out.
A new visual identity system including a new logo, a new website, investor packets, presentations, conference setups, video, and video card mailers to penetrate the market and get past the most protective of medical care gatekeepers and administrators in order to get to the decision makers.
True “Shock and Awe.”
OUTCOME: New brand for product relaunch
Within a year Regenerex was already in talks with multiple countries and working on rebuilding their entire enterprise.
It turns out that true healing happens with people and with companies. And, it is science even when it looks like magic.
