THINK CASE STUDY
Spartan Mosquito
OUTCOME: Start-up to $100M in under 24 mos
A guy walks into a marketing company with a prototype that looks like a black pipe bomb labelled “Mosquito Bomb” and says I want to market this and build a huge company.
Just another day at Think but a good day to take a good product and put it on track to go to market.
Awkward prototype to a $100 million company in less than two years.
As a partner, Think was involved across the board.
Some of the services included:
- Product design
- Brand engineering
- Visual branding system
- Complete packaging
- Insert designs
- Copywriting
- POS displays for retailers
- National television campaigns
- National radio campaigns
- National billboard campaigns
- Content marketing campaigns
- Conferences
- Social media
- Product support
- Product distribution
- Business and marketing advisory.
Go-to-Market Plan
The whole team was very busy with a go-to-market plan that began with grass roots retail and online marketplaces, and grew to big box.
Then there was that one time when we built a giant monster mosquito with a movie SFX company and took it to Vegas joined by a host of muscle-dense, horse riding gladiators to take over the National Hardware Show.
COVID and Gary Busey
Then there was the next year when COVID struck and everything was shut down and we needed a thing to do. So, we blew up the mosquito in the middle of a peanut farm with an impressive amount of explosives and went viral with over 2 million views.
And the next week when we hired Gary Busey to get on camera and explain to the public that the farmer was compensated and the farm was fine, then sing a song about peanuts for another 2 million views.
Scratch to $100M
Think also had the pleasure of hand writing letters directly to international heads of state to accompany visits in an effort to help countries control their mosquito populations. Can you say “caligraphy please?”
That’s how you build a company from scratch to $100 million in less than two years.
